Puru Gupta, Founder of True Elements. He has worked across various industries in different capacities – As a National Category Manager managing the national business of Gillette (Grooming Category), as a Key Account Manager across Delhi and East UP selling shampoos near Nepal or understanding buyer behavior of North Indians, developing IT Architecture for Clients in Hawaii (in CSC), to developing robust programs for credit card processors in Europe (in Cognizant). Also, his urge to learn took him to Rural Maharashtra to understand rural retail and e-Choupal, and then he traveled to China on an exploratory trip to understand the market – each of these pieces forming a significant part of his story!
Puru also assists companies in Marketing, specifically Retail, foods, and FMCG companies. He has worked with a few Health & Wellness companies, assisting them in Marketing activities, before venturing out on his own. His hobbies include Teaching, Photography, and Writing. Overall, when it comes to various forms of expression, he is a ‘Marketer’ by heart, and now, a dreamer by desig
