Balancing Team, Investor and Customer Expectations with Scale

Learn to prioritize who to please in business, at what costs and how to grow past these issues.

34% of executives feel that pressure from shareholders to produce short-term results creates a significant barrier to executing strategy, and 29% think pressure to be accountable to a broader range of stakeholders is a leading challenge.

In particular, financial reporting structures and compensation incentives, coupled with pressure from investors looking to turn a quick profit, can easily lead to excessive focus on short-term results. At the same time, constant change throughout the world in areas such as technology and geopolitics means that long-term plans can quickly become irrelevant.

Although businesses can’t always change the dynamics that create this timescale tension, they can better communicate with employees, shareholders, the communities they operate in and other stakeholders as they seek to balance short- and long-term expectations.

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